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Your Pipeline Priorities This Quarter

Focus on the highest-impact opportunities to improve conversions and grow revenue.

A$1,349,595 is currently sitting in conversion gaps.
Biggest opportunity: Webinar Registrations → Webinar Attendance

Recoverable pipeline

A$1,349,5955.0%

5 stages below target

New members

11829.7%

37 success stories published

Visitor → member

0.24%13.1%

48,250 visitors in

Do these three things

Worth A$1,134,407 of recovered pipeline

  1. Fix Webinar Registrations → Webinar Attendance

    SMS reminder 1h before, plus a same-day replay link.

    +A$405,970

    if we hit benchmark

    MarketingThis week46.8% vs 55% target198 people lost

  2. Fix Applications → Members

    Call every applicant inside 15 minutes, not next business day.

    +A$372,400

    if we hit benchmark

    SalesNext 14 days34.5% vs 40% target19 people lost

  3. Fix Leads → Webinar Registrations

    Send a 3-touch invite sequence within 24h of opt-in, not day 4.

    +A$356,037

    if we hit benchmark

    MarketingThis week39.0% vs 45% target371 people lost

Where the journey leaks

Conversion vs target

Visitors
48,250
12.8%target 14%· 575 lost ≈ A$215,188
Leads
6,180
39.0%target 45%· 371 lost ≈ A$356,037
Webinar Registrations
2,410
46.8%target 55%· 198 lost ≈ A$405,970
Webinar Attendance
1,128
30.3%target 28%
Applications
342
34.5%target 40%· 19 lost ≈ A$372,400
Members
118
31.4%target 35%
Success Stories
37

Biggest leak: Webinar Registrations → Webinar Attendance. Closing it to target adds about A$405,970 per quarter.

Deals waiting on us

A$42,400 going cold

  • Tobias Frei

    Kern Digital12d idle

    Re-invite to next webinar — no-showed twice

    A$6,200

  • Marc Lehner

    Helix Systems9d idle

    Invite to apply — watched full replay

    A$9,600

  • Elena Vogt

    Nordwind AG6d idle

    Send proposal — call held 6 days ago

    A$14,800

  • Sara Kaufmann

    Vertex Group4d idle

    Book strategy call — applied, never contacted

    A$18,000

  • Priya Raman

    Aurora Labs2d idle

    Request success story — 90-day result hit

    A$22,400

Where to spend next dollar

Lead → member by channel

  • ReferralA$210 per lead · 3.1%
  • NewsletterA$180 per lead · 1.8%
  • LinkedInA$640 per lead · 1.8%
  • OrganicA$120 per lead · 1.3%
  • Paid AdsA$1,480 per lead · 1.2%

Shift budget from Paid Ads (A$1,480/lead, 1.2% close) into Referral — same spend buys roughly 2.6× the members.

Active clients

96

14 on hold — win them back

Completed

74

50% gave a story

Community

642

68% active — referral engine

Weekly meeting

288

96% of capacity

Avg. days to close

21

Target 14 — chase faster